Media relations

//Media relations
Media relations2018-09-20T13:20:19+00:00

With the arrival of the Internet, followed by the first informative websites and the later emergence of the blogosphere and the social media, the news landscape has radically changed around the turn of the 21st century. Since then, the printed press and the traditional broadcast media no longer reign supreme, whereas the sheer quantity and speed with which information is disseminated has seen an unprecedented and explosive growth.

However, in some parts of the world, the effects of this digital revolution and of the crisis that subsequently erupted in 2008 do not stop there. Whilst the love of the screen to the detriment of hardcopy has steeped the print media into disarray, the press industry as a whole is still seeking to find a new business model. For instance, publications of renown have merged their dedicated web editorial teams with their sister editorial teams of the hardcopy editions to cut costs. And, since 2010, newspapers have been on a downward slope, adopting subscription policies for readers to consult the content they had hitherto been provided with for free online.

Be that as it may, it is not all doom and gloom in the world of journalism, depending on the country obviously. For example, some of the major newspapers in the US and the UK have seen their digital subscriptions and associated revenues steadily climb in 2014, whilst promising trends are taking root such as data journalism, visual journalism, virtual reality-augmented journalism, crowdfunding journalism and native advertising (i.e., sponsored content).

This brief summary of events attests to the degree of attention we bring to the media arena and the climate in which journalists operate. These are the kind of considerations we constantly bear in mind in order to adjust the way we operate to the working conditions and strictures of the parties involved, as part of a mutually respectful relationship.

As such, Eurolife is duty-bound to keep its finger firmly on the pulse of the trends and developments in this evolving environment to provide journalists as well as bloggers and influencers with valuable information at any time as effectively as possible; the ultimate aim being to increase the best positive earned media, both traditional (e.g., press mentions) and social (e.g., online community posts).

Range of services offered by Eurolife

  • Devising and conducting media relations action plans in order to communicate the right information to the various targeted audiences via the traditional and new media, including the social media platforms.
  • Writing and sending out pitches, press releases, case studies, win stories, storytelling pieces, background documents, Q&As, etc., as well as sharing materials such as video, infographics, mixed-media pieces.
  • Organising face-to-face or phone interviews, press lunches, press briefings, press trips, etc.
  • Conducting media training sessions.
  • Collection and analysis of media coverage.