{"id":3758,"date":"2020-04-05T10:14:07","date_gmt":"2020-04-05T08:14:07","guid":{"rendered":"https:\/\/www.eurolife.be\/marketing-strategique\/"},"modified":"2025-02-16T21:28:59","modified_gmt":"2025-02-16T20:28:59","slug":"marketing-strategique","status":"publish","type":"page","link":"https:\/\/www.eurolife.be\/fr\/marketing-strategique\/","title":{"rendered":"Marketing strat\u00e9gique"},"content":{"rendered":"

Marketing strat\u00e9gique<\/h2><\/span>
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Face \u00e0 un environnement qui ne cesse de muter et \u00e0 une concurrence de plus en plus agressive, les entreprises se doivent de d\u00e9velopper et mettre en \u0153uvre des strat\u00e9gies marketing fines et adapt\u00e9es pour le lancement de leurs produits, services et marques.<\/p>\n

Pour ce faire, chaque entreprise op\u00e8re une segmentation de march\u00e9 et choisit un segment de client\u00e8le cibl\u00e9 avant de positionner une nouvelle offre et de d\u00e9finir un marketing-mix adapt\u00e9.<\/p>\n

De m\u00eame, les entreprises portent une attention soutenue \u00e0 la dynamique concurrentielle changeante (nouveaux entrants, offensives de la concurrence, nouvelles attentes du march\u00e9, etc.).<\/p>\n

C\u2019est dans ce cadre que nous nous mettons \u00e0 la disposition des d\u00e9partements marketing pour leur fournir des services au mieux ajust\u00e9s.<\/p>\n<\/div>

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Services propos\u00e9s par Eurolife<\/h2><\/span>
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    La r\u00e9alisation d\u2019\u00e9tudes de march\u00e9 bas\u00e9es, selon les cas, sur l\u2019observation, l\u2019ethnographie, une approche qualitative ou une approche quantitative portant entre autres sur :<\/div><\/li>\n\n
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      les comportements d\u2019achat.<\/div><\/li>\n\n
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      les motivations et freins \u00e0 l\u2019achat d\u2019un produit, service ou marque.<\/div><\/li>\n\n
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      la compr\u00e9hension des comportements de consommation.<\/div><\/li>\n\n
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      la satisfaction des clients.<\/div><\/li>\n\n
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      la conformit\u00e9 des prestations aux normes d\u00e9finies par l\u2019entreprise (enqu\u00eate client myst\u00e8re<\/em>).<\/div><\/li>\n\n
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      le capital marque des entreprises (notori\u00e9t\u00e9 et image des marques).<\/div><\/li>\n\n<\/ul>
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        La r\u00e9alisation d\u2019analyses SWOT.<\/div><\/li>\n
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        L\u2019analyse des environnements des entreprises via le mod\u00e8le des cinq forces<\/em> de Porter, qui permet de d\u00e9terminer l\u2019attractivit\u00e9 d\u2019un march\u00e9 ou d\u2019un segment en prenant en compte les concurrents en pr\u00e9sence, les nouveaux entrants, les produits de substitution, les clients et les fournisseurs. Ce mod\u00e8le \u00e0 cinq forces peut \u00eatre \u00e9tendu \u00e0 un mod\u00e8le \u00e0 neuf forces en incluant aussi la r\u00e9glementation, l\u2019\u00e9conomie, le social et les technologies.<\/div><\/li>\n\n<\/ul>
        <\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3758","page","type-page","status-publish","hentry"],"yoast_head":"\nMarketing strat\u00e9gique - Eurolife | Agence RP \u00e0 Bruxelles, Belgique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eurolife.be\/fr\/marketing-strategique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing strat\u00e9gique - Eurolife | Agence RP \u00e0 Bruxelles, Belgique\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eurolife.be\/fr\/marketing-strategique\/\" \/>\n<meta property=\"og:site_name\" content=\"Eurolife | Agence RP \u00e0 Bruxelles, Belgique\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EurolifePR\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-16T20:28:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Eurolife_PR\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eurolife.be\\\/fr\\\/marketing-strategique\\\/\",\"url\":\"https:\\\/\\\/www.eurolife.be\\\/fr\\\/marketing-strategique\\\/\",\"name\":\"Marketing strat\u00e9gique - 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