{"id":3801,"date":"2020-04-05T15:47:21","date_gmt":"2020-04-05T13:47:21","guid":{"rendered":"https:\/\/www.eurolife.be\/relations-publiques\/communication-interne\/"},"modified":"2025-02-16T18:07:59","modified_gmt":"2025-02-16T17:07:59","slug":"communication-interne","status":"publish","type":"page","link":"https:\/\/www.eurolife.be\/fr\/relations-publiques\/communication-interne\/","title":{"rendered":"Communication interne"},"content":{"rendered":"

Communication interne<\/h2><\/span>
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\"\"<\/a>La communication interne rev\u00eat un enjeu consid\u00e9rable. Elle aide les individus et les groupes \u00e0 coordonner des activit\u00e9s pour atteindre des objectifs, et elle est essentielle au d\u00e9roulement de processus sensibles des entreprises dont ceux de socialisation, de prise de d\u00e9cision, de r\u00e9solution des probl\u00e8mes, et de gestion du changement.<\/p>\n

Vu sous l\u2019angle des employ\u00e9s, la communication interne est la voie royale pour obtenir des informations sur les r\u00f4les, les formations, les changements organisationnels, l\u2019environnement de l\u2019entreprise. Mais pas seulement. Elle leur offre la possibilit\u00e9 d\u2019exprimer leurs \u00e9motions, espoirs et ambitions, et contribue au d\u00e9veloppement de leur motivation, confiance et engagement, ce qui a une incidence sur la satisfaction des clients, la performance de l\u2019entreprise et les relations avec les autres parties prenantes externes (par exemple, les investisseurs).<\/p>\n

Ici aussi la pression du num\u00e9rique s\u2019est fait sentir comme l\u2019atteste l\u2019apparition des r\u00e9seaux sociaux d\u2019entreprise il y a une petite dizaine d\u2019ann\u00e9es. Ceci dit, le choix d\u2019un r\u00e9seau social d\u2019entreprise doit \u00eatre pens\u00e9 notamment en fonction de sa capacit\u00e9 \u00e0 am\u00e9liorer les pratiques de travail d\u2019une part et en fonction des besoins des collaborateurs d\u2019autre part, mais \u00e9galement en tenant compte de son usage professionnel, \u00e0 savoir la communication, le partage de connaissances, le travail collaboratif, etc.<\/p>\n

Quoi qu\u2019il en soit, tous les canaux de communication interne sont log\u00e9s \u00e0 la m\u00eame enseigne et doivent faire sans exception l\u2019objet d\u2019un examen attentif avant de d\u00e9cider de les employer et d\u00e9ployer dans le cadre d\u2019une strat\u00e9gie globale.<\/p>\n<\/div>

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Services propos\u00e9s par Eurolife<\/h2><\/span>
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  • <\/i><\/span>
    L\u2019\u00e9valuation des processus de communication<\/span> existants (cr\u00e9ation des messages, envoi des messages via les canaux s\u00e9lectionn\u00e9s, r\u00e9ception des messages par les destinataires, feed-back pour boucler la boucle), des\u00a0 niveaux de communication<\/span> (niveau interpersonnel, au sein de groupes, \u00e0 l\u2019\u00e9chelle de l\u2019organisation), des r\u00e9seaux de communication<\/span> (r\u00e9seaux de communication formels et informels ; flux communicationnels descendants, montants, horizontaux et transversaux) et des canaux de communication<\/span> (canaux papier<\/em> comme les m\u00e9mos, lettres d\u2019information ; canaux num\u00e9riques<\/em> comme les intranets, les r\u00e9seaux sociaux d\u2019entreprise, les t\u00e9l\u00e9visions ; canaux interpersonnels<\/em> comme les r\u00e9unions, les \u00e9v\u00e9nements d\u2019entreprise).<\/div><\/li>\n\n<\/ul>
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      L\u2019analyse des besoins des diff\u00e9rents personnels : employ\u00e9s, chefs d\u2019\u00e9quipes, managers, membres du comit\u00e9 ex\u00e9cutif, membres du conseil d\u2019administration.<\/div><\/li>\n
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      La conception de plans de communication, optimis\u00e9s ou nouveaux.<\/div><\/li>\n
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      La r\u00e9daction de contenus num\u00e9riques, de discours, de lettres d\u2019information ; l\u2019organisation d\u2019\u00e9v\u00e9nements d\u2019entreprise, etc.<\/div><\/li>\n\n<\/ul>
      <\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":3788,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3801","page","type-page","status-publish","hentry"],"yoast_head":"\nCommunication interne - Eurolife | Agence RP \u00e0 Bruxelles, Belgique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eurolife.be\/fr\/relations-publiques\/communication-interne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication interne - Eurolife | Agence RP \u00e0 Bruxelles, Belgique\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eurolife.be\/fr\/relations-publiques\/communication-interne\/\" \/>\n<meta property=\"og:site_name\" content=\"Eurolife | Agence RP \u00e0 Bruxelles, Belgique\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EurolifePR\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-16T17:07:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-Employee-Communications-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1186\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Eurolife_PR\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eurolife.be\\\/fr\\\/relations-publiques\\\/communication-interne\\\/\",\"url\":\"https:\\\/\\\/www.eurolife.be\\\/fr\\\/relations-publiques\\\/communication-interne\\\/\",\"name\":\"Communication interne - 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