{"id":3803,"date":"2020-04-05T16:02:26","date_gmt":"2020-04-05T14:02:26","guid":{"rendered":"https:\/\/www.eurolife.be\/relations-publiques\/relations-avec-les-medias\/"},"modified":"2025-02-16T17:56:19","modified_gmt":"2025-02-16T16:56:19","slug":"relations-avec-les-medias","status":"publish","type":"page","link":"https:\/\/www.eurolife.be\/fr\/relations-publiques\/relations-avec-les-medias\/","title":{"rendered":"Relations avec les m\u00e9dias"},"content":{"rendered":"

Relations avec les m\u00e9dias<\/h2><\/span>
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\"\"<\/a>Avec l\u2019arriv\u00e9e de l\u2019internet en 1990, puis des premiers sites Web d\u2019information, et plus tard des blogs et m\u00e9dias sociaux, le paysage m\u00e9diatique s\u2019est profond\u00e9ment modifi\u00e9 au tournant du XXIe si\u00e8cle. Depuis, la communication ne passe plus seulement par le biais de la presse imprim\u00e9e, parl\u00e9e et t\u00e9l\u00e9visuelle, tandis que la quantit\u00e9 et la vitesse de circulation des contenus num\u00e9riques ont connu une explosion sans pr\u00e9c\u00e9dent.<\/p>\n

Les cons\u00e9quences de cette r\u00e9volution num\u00e9rique, et de la crise financi\u00e8re de 2008, ne se sont pas arr\u00eat\u00e9es l\u00e0. Ainsi, l\u2019attrait pour l\u2019\u00e9cran et l\u2019information consultable gratuitement sur Internet a fait entrer la presse \u00e9crite dans une zone inconfortable. La plupart des titres, dont les ventes avaient chut\u00e9, ont r\u00e9agi en investissant dans du contenu informationnel offert en ligne tout en misant sur des rentr\u00e9es publicitaires tir\u00e9es de la Toile, sans succ\u00e8s. Puis, ici et l\u00e0, des \u00e9quipes des r\u00e9dactions Web et papier ont fusionn\u00e9 pour rationaliser les co\u00fbts, notamment. Et depuis 2010, des quotidiens ont repens\u00e9 leur mod\u00e8le en instaurant des restrictions d\u2019acc\u00e8s \u00e0 la consultation non-payante de leurs contenus en ligne.<\/p>\n

Cela dit, des choses continuent de bouger dans le paysage m\u00e9diatique, notamment avec l\u2019apparition de nouvelles tendances qui ont vu le jour ces derni\u00e8res ann\u00e9es dans certains pays, comme le journalisme de donn\u00e9es<\/em>, le journalisme de solutions<\/em>, le journalisme visuel<\/em> et le financement participatif appliqu\u00e9 au journalisme (crowdfunding journalism<\/em>).<\/p>\n

Ce petit rappel des faits t\u00e9moigne de l\u2019attention que nous portons \u00e0 la sph\u00e8re m\u00e9diatique. Et nous y sommes d\u2019autant plus attentifs qu\u2019il nous revient de fournir aux journalistes, bloggers, influenceurs des informations de qualit\u00e9 de la mani\u00e8re la plus ad\u00e9quate possible afin d\u2019obtenir la meilleure visibilit\u00e9 \u00ab\u00a0gagn\u00e9e\u00a0\u00bb (earned media<\/em>) pour nos clients.<\/p>\n<\/div>

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Services propos\u00e9s par Eurolife<\/h2><\/span>
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    Conception et mise en \u0153uvre de plans d\u2019actions pour communiquer les bonnes informations aux diff\u00e9rentes audiences cibl\u00e9es ; et ce par le biais des m\u00e9dias incluant la presse traditionnelle, les m\u00e9dias sociaux et la blogosph\u00e8re.<\/div><\/li>\n
  • <\/i><\/span>
    R\u00e9daction et envoi de pitchs, communiqu\u00e9s de presse, t\u00e9moignages de clients, etc., accompagn\u00e9s au non de photographies, de vid\u00e9os, de supports infographiques, etc.<\/div><\/li>\n\n<\/ul>
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      \n\n
    • <\/i><\/span>
      Organisation d\u2019interviews en t\u00eate-\u00e0-t\u00eate ou t\u00e9l\u00e9phoniques, de d\u00e9jeuners de presse, de conf\u00e9rences de presse, de voyages de presse, etc.<\/div><\/li>\n
    • <\/i><\/span>
      Organisation de sessions de m\u00e9dias training.<\/div><\/li>\n
    • <\/i><\/span>
      Collecte et analyse des couvertures m\u00e9diatiques.<\/div><\/li>\n\n<\/ul>
      <\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":3788,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3803","page","type-page","status-publish","hentry"],"yoast_head":"\nRelations avec les m\u00e9dias - Eurolife | Agence RP \u00e0 Bruxelles, Belgique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eurolife.be\/fr\/relations-publiques\/relations-avec-les-medias\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relations avec les m\u00e9dias - Eurolife | Agence RP \u00e0 Bruxelles, Belgique\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eurolife.be\/fr\/relations-publiques\/relations-avec-les-medias\/\" \/>\n<meta property=\"og:site_name\" content=\"Eurolife | Agence RP \u00e0 Bruxelles, Belgique\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EurolifePR\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-16T16:56:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-Media-Relations.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Eurolife_PR\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eurolife.be\\\/fr\\\/relations-publiques\\\/relations-avec-les-medias\\\/\",\"url\":\"https:\\\/\\\/www.eurolife.be\\\/fr\\\/relations-publiques\\\/relations-avec-les-medias\\\/\",\"name\":\"Relations avec les m\u00e9dias - 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