{"id":3822,"date":"2020-04-05T17:34:28","date_gmt":"2020-04-05T15:34:28","guid":{"rendered":"https:\/\/www.eurolife.be\/relations-publiques\/gestion-de-la-reputation\/responsabilite-sociale-d-entreprise\/"},"modified":"2025-02-16T18:47:49","modified_gmt":"2025-02-16T17:47:49","slug":"responsabilite-sociale-des-entreprises","status":"publish","type":"page","link":"https:\/\/www.eurolife.be\/fr\/relations-publiques\/gestion-de-la-reputation\/responsabilite-sociale-des-entreprises\/","title":{"rendered":"Responsabilit\u00e9 sociale des entreprises"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-no-small-visibility fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nous aidons les entreprises \u00e0 concevoir et \u00e0 communiquer sur des programmes RSE<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-no-medium-visibility fusion-no-large-visibility fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Responsabilit\u00e9 sociale des entreprises<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p><a href=\"https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-CSR-300x216.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-6589 alignleft\" src=\"https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-CSR-300x216.jpg\" alt=\"\" width=\"300\" height=\"216\" srcset=\"https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-CSR-200x144.jpg 200w, https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-CSR-300x216.jpg 300w, https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-CSR-400x288.jpg 400w, https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-CSR-600x433.jpg 600w, https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-CSR-768x554.jpg 768w, https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-CSR-800x577.jpg 800w, https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-CSR-1024x738.jpg 1024w, https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-CSR-1200x865.jpg 1200w, https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-CSR-1536x1108.jpg 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Un programme de responsabilit\u00e9 sociale vise \u00e0 aider les organisations \u00e0 contribuer au d\u00e9veloppement durable, qui repose sur trois piliers : \u00e9conomique, social et environnemental. Et cela en les encourageant \u00e0 prendre en compte des principes comportementaux de responsabilit\u00e9 sociale comme l\u2019observance d\u2019une attitude \u00e9thique, le respect de la loi, des droits de l\u2019homme.<\/p>\n<p>Pour mettre en \u0153uvre un tel programme, l\u2019entreprise doit identifier son p\u00e9rim\u00e8tre de responsabilit\u00e9 sociale, soit les domaines o\u00f9 sa responsabilit\u00e9 sociale est engag\u00e9e au travers d\u2019impacts g\u00e9n\u00e9r\u00e9s par son organisation ou des parties tierces du fait de ses d\u00e9cisions et activit\u00e9s. La d\u00e9finition de ces domaines tient compte des consid\u00e9rations \u00e9conomiques, sociales et environnementales du d\u00e9veloppement durable qui peuvent \u00e9voluer au cours du temps. Citons \u00e0 titre d\u2019exemple, les conditions de travail, la lutte contre la discrimination, la pr\u00e9vention de la pollution, la s\u00e9curit\u00e9 des donn\u00e9es et de la vie priv\u00e9e.<\/p>\n<p>L\u2019entreprise doit \u00e9galement identifier ses parties prenantes, soit celles qui sont susceptibles d&rsquo;\u00eatre affect\u00e9es par ses d\u00e9cisions ou activit\u00e9s et engager avec celles-ci une communication bilat\u00e9rale p\u00e9renne ; et ce pour prendre en compte leurs attentes et points de vue.<\/p>\n<p>La responsabilit\u00e9 sociale doit \u00eatre parfaitement int\u00e9gr\u00e9e dans la culture et l\u2019organisation de l\u2019entreprise et se refl\u00e9ter \u00e0 tout moment dans ses d\u00e9cisions et activit\u00e9s. Pour y parvenir, l&rsquo;entreprise doit la faire vivre dans l&rsquo;ensemble de son organisation, notamment via sa gouvernance et ses processus de travail tout en surveillant la performance des activit\u00e9s qui y ont li\u00e9es. Il revient aussi \u00e0 l&rsquo;entreprise de sensibiliser son personnel \u00e0 la responsabilit\u00e9 sociale et de le former \u00e0 ses pratiques. Enfin, l\u2019entreprise pourrait aussi devoir promouvoir la responsabilit\u00e9 sociale dans sa cha\u00eene de valeur ou vouloir exercer son influence au-del\u00e0 de cette cha\u00eene, autrement dit dans sa <em>sph\u00e8re d\u2019influence<\/em>.<\/p>\n<p>La communication interne et externe ax\u00e9e sur la responsabilit\u00e9 sociale peut s\u2019op\u00e9rer via diff\u00e9rents canaux (papier, num\u00e9rique, interpersonnel) et \u00e0 diff\u00e9rentes fins. Par exemple, pour \u00e9tablir un dialogue avec les parties prenantes de l\u2019entreprise et en particulier pour sensibiliser son personnel \u00e0 la responsabilit\u00e9 sociale comme cela a \u00e9t\u00e9 dit plus haut. Mais aussi, pour partager avec les parties prenantes des informations sur les progr\u00e8s r\u00e9alis\u00e9s et les am\u00e9liorations constat\u00e9es en mati\u00e8re de responsabilit\u00e9 sociale, leur envoyer des rapports sur les performances de leur programme, et pour informer la presse du contenu de ces rapports.<\/p>\n<p>Id\u00e9alement, ces rapports doivent mentionner les objectifs et inclure si possible des indicateurs de performance tout en mentionnant comment et quand les parties prenantes ont \u00e9t\u00e9 impliqu\u00e9es dans leur pr\u00e9paration.<\/p>\n<p>Une entreprise b\u00e9n\u00e9ficiera aussi de la mise en \u0153uvre d&rsquo;un programme de responsabilit\u00e9 sociale performant, car cela aura un impact positif sur sa r\u00e9putation.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":3807,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3822","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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