{"id":3824,"date":"2020-04-05T17:37:10","date_gmt":"2020-04-05T15:37:10","guid":{"rendered":"https:\/\/www.eurolife.be\/relations-publiques\/gestion-de-la-reputation\/communication-de-crise\/"},"modified":"2025-02-16T20:02:51","modified_gmt":"2025-02-16T19:02:51","slug":"communication-de-crise","status":"publish","type":"page","link":"https:\/\/www.eurolife.be\/fr\/relations-publiques\/gestion-de-la-reputation\/communication-de-crise\/","title":{"rendered":"Communication de crise"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-no-small-visibility fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nous aidons les entreprises \u00e0 communiquer avec les parties prenantes durant des crises<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-no-medium-visibility fusion-no-large-visibility fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Communication de crise<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p><a href=\"https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-Crisis-Management-300x276.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-6610 alignleft\" src=\"https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-Crisis-Management-300x276.jpg\" alt=\"\" width=\"240\" height=\"221\" srcset=\"https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-Crisis-Management-200x184.jpg 200w, https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-Crisis-Management-300x276.jpg 300w, https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-Crisis-Management-400x369.jpg 400w, https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-Crisis-Management-600x553.jpg 600w, https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-Crisis-Management-768x708.jpg 768w, https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-Crisis-Management-800x737.jpg 800w, https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-Crisis-Management-1024x944.jpg 1024w, https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-Crisis-Management-1200x1106.jpg 1200w, https:\/\/www.eurolife.be\/wp-content\/uploads\/2025\/02\/Site-Web-Crisis-Management-1536x1415.jpg 1536w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>En tant que processus tactique, une gestion de crise s\u2019articule autour de trois phases : l\u2019ant\u00e9crise, la crise et la postcrise.<\/p>\n<p>Durant la premi\u00e8re phase, le focus est plac\u00e9 sur la pr\u00e9vention des risques connus et l\u2019\u00e9tape de pr\u00e9paration. Dans le cadre de cette pr\u00e9paration, il convient de d\u00e9velopper un plan de gestion de crise qui doit \u00eatre mis \u00e0 jour et test\u00e9 r\u00e9guli\u00e8rement.<\/p>\n<p>Ce plan va de pair avec la s\u00e9lection d\u2019une \u00e9quipe de gestion de crise qui doit \u00eatre form\u00e9e r\u00e9guli\u00e8rement (p.ex. via des m\u00e9dias training), l\u2019identification des parties prenantes internes et externes, la cr\u00e9ation de mod\u00e8les de messages de crise et la s\u00e9lection de canaux de communication \u00e0 utiliser.<\/p>\n<p>Durant la crise proprement dite, des actions de communication doivent \u00eatre d\u00e9ploy\u00e9es \u00e0 destination des m\u00e9dias et des autres parties prenantes et, si n\u00e9cessaire, associ\u00e9es au d\u00e9ploiement d\u2019une strat\u00e9gie centr\u00e9e sur la victime. C\u2019est durant cette \u00e9tape qu\u2019une strat\u00e9gie r\u00e9paratrice de r\u00e9putation peut \u00eatre lanc\u00e9e si elle s\u2019impose.<\/p>\n<p>Finalement, durant la derni\u00e8re phase, l\u2019entreprise doit communiquer sur le processus de retour \u00e0 la normale, les actions correctrices mises en \u0153uvre, les r\u00e9sultats des investigations sur les causes de la crise et, enfin, transmettre aux parties prenantes toutes les informations qui auraient \u00e9t\u00e9 promises durant la crise.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":3807,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3824","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication de crise - 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